Jessie Freedman Unit 2

 WHAT IS PROJECT MANAGEMENT? DEFINITION: Keeping track Decision-making Organise Pre-prod-post Plan Manage Discipline  Time management  Management tasks during a project:  Project management is a job role to ensure a process is in place and follow to, in order to achieve the objectives of the project. A project manager may use a number of different tool to do this. Project management is an art form..  Project management is the effective planning and running of a project, from the ideas point to the end product and evaluation  Planning requires an outline of the tasks, deadlines and milestones that will be required to manage the project efficiently  A project timeline schedule would need to be created for the creation of the media product, to include 1. Tasks that need to be done 2. Deadlines for each task 3. Milestones within the tasks and the overall project.  Gantt charts -  Designed by mechanical engi...

Road safety computer game brief- how would you complete market research for this brief? For this brief one could use both questionnaires and focus groups. Questionnaires  are highly suitable as the agate brief is targeted at is 6-10. Questionnaires are easy to measure and can be completed quickly  which is suitable as 6-10 year olds could potentially lose their concentration extremely quickly. Focus groups are also highly suitable as you get more in depth answers from the group as they are all discussed together meaning you also get a wide range of detailed responses. This is also carried out in person meaning it is more likely to get a suitable response.

Question 1: Why do clients write briefs?  There are three main reasons why clients write briefs. 1. It leads to better work A brief is the most important piece of information that is issued by a client to an agency. Everything stems and flows once the brief has been written.   It is essential that all effort is taken to prepare the best brief possible to achieve what is required. 79% of clients and agencies agreed that "it is difficult to produce good creative work without a good brief". 2. Saves time and money -  The biggest waste of agency resources is to put them through the process of developing  a solution repeatedly without a concrete direction. It is costly in wasted staff time. "Agencies need to get more work right first time. That saves time and money. A proper written brief makes the process a lot more efficient" - that's good for clients and agencies. Both clients and agencies say that time pressures are the main reason for inadequate client ...

http://www.topshop.com/?geoip=home Target Audience: Females aged 16-30 Income: C1-E Buying Habits: High end clothing Ethnicity: Mixed Topshop is targeted to people who like to keep up with the trends, discounts and choice. Topshop allows their customers to have options throughout the whole website. The website also gives advice to their customers on the suitable outfits for different outings.

Target Audience Profiling   Target Audience Definition- Specific group of people within a market who are interested in/ need a particular product, service or media form. This group has been segmented using demography. Target Audience  - Create a media product that is made intentionally to appeal to a specific audience and market. Demographics - age, gender, ethnicity, class( higher, middle/lower/ spending power)and race Psychographics - (psychographics table) - Film industry will use psychographics to target what their audience would typically go for. NRS social grade  Primary, Secondary and Tertiary Geo- demographics- Geography and demographics : Where you live? Spending power? Jobs avaliable? Targeted more in an advertising campaign Where is your target audience located? What is there gender? How old are they? What are their common interests? Average income range? What common values do they share? Make some comment...

Client Briefs  FORMAL BRIEF -  Written documents Technical and specific language  Focused/in depth Majority of briefs are formally written. INFORMAL BRIEF-  Can be as straight forward as a chat over a drink Non/limited documentation supporting No direct contractual agreement No specific requirements outlined initially  These tend to be undertaken and then fleshed out at a later date. CONTRACTUAL (Formal)-  Typically formal Tasks are accepted under legal obligation (signed document) The clients desires and deadlines outlined must be met Both the client and the media producer must abide by the brief   These briefs are more beneficial because they are - less time waisting  - deadlines have to be met otherwise will be fired or fined - copy right NEGOTIATED (formal) -  Both the client and the media producer make decisions  Through negotiations the brief may be altered What discussions ...

This blog post is based on TV adverts and how they are used to publicise and promote companies. TV Advertisement- A TV advertisement is the activity or profession of producing advertisements for commercial products or services on TV. An advertisement film (variously called a television commercial, commercial or ad in American English, and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organisation, which conveys a message, typically to market a product or service. For example a Tv advert for ASOS may be advertised during the breaks of a TV show, this way a lot of people see the advert and go onto the website. Local television stations typically charge from £200 to £1,500 to create a 30-second commercial. National commercials produced by an advertising agency cost far more, averaging £342,000 for a 30-second spot in 2008, according to the American Association of Advertising Agencies. The website...

1. Promote an affiliate product on your sight  Affiliate links are not technically ads but they allow you to make money by promoting someone else product. Same places pay 10% commission but some pay 50%. 2. Use targeted advertising with google Adsense  These ads reflect the content of your site It is a free website to join  Google does all the work, all you do is collect payments Doesn't work for all sites, so make sure you test it so you don't loose credibility Appears down the sides and around the bottom of the page.  3. Approach companies directly to ask if you can advertise for them Call them rather than email them Build a relationship with them If you already have a lot of traffic on your website, make sure the company that you are talking to knows about it. Make sure it is relatable to your website. 4. Sign up for a blog-specific ad program  Generates ads that will be put onto  your website  sign up for an...

Hi,  If you’re a filmmaker looking to raise funds for a new film then you are watching the right video!  Many people that make films and don't have a large production team often struggle with raising the budget to create what they wish to make. So we are here today to help you with finding the right solution to raise funds.  To make a good film that stands out from the rest, you will need to raise enough money for at least some of the basic tools. For example, you may need some extra lighting or some cameras, or you might have to pay money for props and costumes or even pay to hire out a location.  You could ask for investments from family and friends but they would probably expect something amazing that makes loads of money, but lets face it, a low budget filmmaker would need to be really lucky to do so, and for that reason its probably best to use these tools that we’re going to explain now. 1). The first tool is a company called “Film investment...

Leveson Inquiry ·       The Leveson Inquiry was a public, judge-led inquiry. ·       It was set up by Prime Minister David Cameron to investigate the press after journalists at the The News of the World were accused of illegally accessing the voicemail messages on other people's phones, without their knowledge or consent. ·       They were also accused of bribing police officers. ·       Some of those who had their mobile phones 'hacked' into in this way were celebrities, sports people and politicians. ·       The News of the World was closed down by its owner, News International, when this information became public. ·       Lord Justice Leveson, on the evidence presented at the Leveson inquiry, stated his recommendations on how the press should be regulated. ·       They were: 1. ...