Client Briefs

Client Briefs 

FORMAL BRIEF - 

  • Written documents
  • Technical and specific language 
  • Focused/in depth
  • Majority of briefs are formally written.

INFORMAL BRIEF- 

  • Can be as straight forward as a chat over a drink
  • Non/limited documentation supporting
  • No direct contractual agreement
  • No specific requirements outlined initially 
  • These tend to be undertaken and then fleshed out at a later date.
CONTRACTUAL (Formal)- 
  • Typically formal
  • Tasks are accepted under legal obligation (signed document)
  • The clients desires and deadlines outlined must be met
  • Both the client and the media producer must abide by the brief 


These briefs are more beneficial because they are
- less time waisting 
- deadlines have to be met otherwise will be fired or fined
- copy right


NEGOTIATED (formal) - 

  • Both the client and the media producer make decisions 
  • Through negotiations the brief may be altered
What discussions might producers like to have with a client? 
Discussions on actors and locations.
Discussions on how the money is split up. 


COOPERATIVE BRIEF (Formal)- 

  • Two or more media producers/production companies working together to meet the brief
  • e.g. film producers and different a post-production house
What issues might arise from a co-operative brief?
Any element of the production and pre-production. Such as Script, edits, shots, money, locations, actors and so on. 



COMPETITION (formal) - 

  • The brief is advertised/given to multiple media producers
  • The producers don't have to pitch
  • All the different producers create their product
  • The client then picks which one is the best 
  • The reward is often just the prospect of getting your project published/distributed
Can you think of any examples of a competition brief?
Competition for film rights
Competition for creating an app


COMMISSION (formal) - 
  • A media company employs an independent company to produce a product for them on their behalf
  • The brief is not negotiated between the media producer and their employer/commissioner
  • However the commissioner might negotiate the brief with the client
  • The independent company is paid and may receive royalties. 
Factors that could impact the potential project management of a brief : 
  • explicit requirements  - Strict requirements that must be met
  • implicit requirements - Requirements that don't have to met but would help the production
  • requirements that are open to interpretation - Able to interpret the brief the way you like (relate to North London music magazine) 
  • constraints - Financial, personall and time constraints. 
One way of approaching the initial project details would be to create a mood board exploring the ideas. 

Comments

  1. JCoSS Media Dept5 December 2017 at 03:45

    Good! Can you tell me what Implicit and Explicit parts of the brief are?

    ReplyDelete

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