Creating an avatar

http://www.topshop.com/?geoip=home

Target Audience: Females aged 16-30
Income: C1-E
Buying Habits: High end clothing
Ethnicity: Mixed

Topshop is targeted to people who like to keep up with the trends, discounts and choice. Topshop allows their customers to have options throughout the whole website. The website also gives advice to their customers on the suitable outfits for different outings.

Comments

  1. JCoSS Media Dept8 December 2017 at 04:23

    Some more info on this that analyses different aspects of the website and explains how they are clearly aimed at a target audience would develop this further.

    ReplyDelete

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