Market Research- Road safety computer game

Road safety computer game brief- how would you complete market research for this brief?

 For this brief one could use both questionnaires and focus groups. Questionnaires  are highly suitable as the agate brief is targeted at is 6-10. Questionnaires are easy to measure and can be completed quickly  which is suitable as 6-10 year olds could potentially lose their concentration extremely quickly. Focus groups are also highly suitable as you get more in depth answers from the group as they are all discussed together meaning you also get a wide range of detailed responses. This is also carried out in person meaning it is more likely to get a suitable response.

Comments

  1. JCoSS Media Dept8 December 2017 at 04:25

    A good start - I was hoping that you would explain in detail, step by step how you would complete market research and what the content would be....

    ReplyDelete

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