Question 1: Why do clients write briefs? There are three main reasons why clients write briefs. 1. It leads to better work A brief is the most important piece of information that is issued by a client to an agency. Everything stems and flows once the brief has been written. It is essential that all effort is taken to prepare the best brief possible to achieve what is required. 79% of clients and agencies agreed that "it is difficult to produce good creative work without a good brief". 2. Saves time and money - The biggest waste of agency resources is to put them through the process of developing a solution repeatedly without a concrete direction. It is costly in wasted staff time. "Agencies need to get more work right first time. That saves time and money. A proper written brief makes the process a lot more efficient" - that's good for clients and agencies. Both clients and agencies say that time pressures are the main reason for inadequate client ...
You need to make sure this has the correct title 'Regulation' please!
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