Crowdfunding Questions
Crowdfunding:
1. What is the film called?
The film is called Unsound
2. What was the Kickstarter project for?
Attorney fees, professional sound, colour correction and film festival submission fees.
3. How long did they spend developing the concept?
It takes 3 weeks to develop the concept.
4. How many days do the most successful campaigns run for?
Successful campaigns run for around 30 days.
5. What figure did they decide on?
$15,000
6. How did they promote the project
Through social media.
Specific pages on Facebook.
7. What is the pyramid marketing structure.
90% = Lurkers - The passive majority
99% = interactive (retweet, share)
9% = Commenters
1% = 'Creators' - Help by donating and getting involved, they are they heavy contributors.
You need to take on the role of being a film producer before you can be the filmmaker. The producer's first job is to find the money.
Making movies is one of the most expensive art forms. In the past when a filmmaker wanted to make a film they had to be prepared to grovel and scrounge. Crowdfunding has added an element of dignity to finding financing but you still need to be prepared to work hard to get funding.
Crowdfunding is the newest phenomenon that has transformed the indie filmmaking scene like nothing since digital filmmaking. More films are getting made today, often from top filmmakers, in the last five years because of crowdfunding. In 2014 the Sundance Film Festival screened 20 films financed through crowdfunding.
What was the task/what did you have to do?
What did you learn?
How will this help you prepare for your exam?
Good job! Well done.
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