Jessie Freedman Unit 2

Concept Art- Concept Art is trying to get a message across. It represents a message or idea. It is important because Visualisation Diagrams- These explain what things are going to look like. they don't have to stay the same. It is useful as it allows everyone to view something in a similar way. Flat Plans- It helps one to understand how the magazine would be. These are used for magazines, newspapers, brothers and newsletters. Used to demonstrate the magazine as a whole. Prototypes- A practice version of something. Used to test out functionality. Mockups-It is used to gather an idea and too see what it looks like on a product. Mock ups are created and used to test on various products. They allow you to see what different logos will look like on different products.

 WHAT IS PROJECT MANAGEMENT? DEFINITION: Keeping track Decision-making Organise Pre-prod-post Plan Manage Discipline  Time management  Management tasks during a project:  Project management is a job role to ensure a process is in place and follow to, in order to achieve the objectives of the project. A project manager may use a number of different tool to do this. Project management is an art form..  Project management is the effective planning and running of a project, from the ideas point to the end product and evaluation  Planning requires an outline of the tasks, deadlines and milestones that will be required to manage the project efficiently  A project timeline schedule would need to be created for the creation of the media product, to include 1. Tasks that need to be done 2. Deadlines for each task 3. Milestones within the tasks and the overall project.  Gantt charts -  Designed by mechanical engi...

Road safety computer game brief- how would you complete market research for this brief? For this brief one could use both questionnaires and focus groups. Questionnaires  are highly suitable as the agate brief is targeted at is 6-10. Questionnaires are easy to measure and can be completed quickly  which is suitable as 6-10 year olds could potentially lose their concentration extremely quickly. Focus groups are also highly suitable as you get more in depth answers from the group as they are all discussed together meaning you also get a wide range of detailed responses. This is also carried out in person meaning it is more likely to get a suitable response.

Question 1: Why do clients write briefs?  There are three main reasons why clients write briefs. 1. It leads to better work A brief is the most important piece of information that is issued by a client to an agency. Everything stems and flows once the brief has been written.   It is essential that all effort is taken to prepare the best brief possible to achieve what is required. 79% of clients and agencies agreed that "it is difficult to produce good creative work without a good brief". 2. Saves time and money -  The biggest waste of agency resources is to put them through the process of developing  a solution repeatedly without a concrete direction. It is costly in wasted staff time. "Agencies need to get more work right first time. That saves time and money. A proper written brief makes the process a lot more efficient" - that's good for clients and agencies. Both clients and agencies say that time pressures are the main reason for inadequate client ...

http://www.topshop.com/?geoip=home Target Audience: Females aged 16-30 Income: C1-E Buying Habits: High end clothing Ethnicity: Mixed Topshop is targeted to people who like to keep up with the trends, discounts and choice. Topshop allows their customers to have options throughout the whole website. The website also gives advice to their customers on the suitable outfits for different outings.

Target Audience Profiling   Target Audience Definition- Specific group of people within a market who are interested in/ need a particular product, service or media form. This group has been segmented using demography. Target Audience  - Create a media product that is made intentionally to appeal to a specific audience and market. Demographics - age, gender, ethnicity, class( higher, middle/lower/ spending power)and race Psychographics - (psychographics table) - Film industry will use psychographics to target what their audience would typically go for. NRS social grade  Primary, Secondary and Tertiary Geo- demographics- Geography and demographics : Where you live? Spending power? Jobs avaliable? Targeted more in an advertising campaign Where is your target audience located? What is there gender? How old are they? What are their common interests? Average income range? What common values do they share? Make some comment...