Jessie Freedman Unit 2

Types of Media Production: Television, film, websites, animation, advertising, digital print Types of Brief: Formal Informal Negotiated Contractual Tender Commissioned KEY WORDS Entertainment: Gaining the attention of an audience so that they relax and enjoy the activity Information: Providing facts about a topic or answering a question Promotion: Raising the awareness of a product in potential customers. This in turn can increase the popularity of a brand Revenue Stream: A method of raising money for a project. Revenue streams contain elements of unpredictability, risk and return Sponsorship: Money paid for a brand to be associated with final media production. This can involve the placement of a brand name or logo on the final product or telling the viewer who a TV product is sponsored by. Crowdfunding: How finance can be generated for a project or idea conceived by amateurs or professionals, which is promoted via social media networks and funded by public contributions ...

Legal Issues Star Wars copyright article: Intellectual Property definition: Most businesses rely on bright ideas, whether it is developing new products, having a great brand, creating new products or having eye catching designs.  Your ideas are your passport for business success… so how do you protect your idea from being exploited by others? Four areas of the IP (Intellectual property) law: 1.       Trademarks- Used by businesses to protect their brands. Can apply to a name or logo or both. Only needs renewing every 10 years. 2.       Copyright- Automatically exists in documents, photos, plans, maps and websites. Any of these in the business are already protected for free. Copyright will last for up to 70 years after your lifetime.  3.       Design rights- If people buy your products because of the way they look e.g. jewelry, furniture or clothes you would want to know about desi...